Monthly Archives: January 2015
INVENTIVE, INSPIRED MEDIA
At Amedia, we are specialists in media analysis, planning and buying. We’ve been doing it a long time – for some high-profile organizations and brands. But, we don’t just settle for what’s tried and true. Every assignment is an opportunity to use our market insight to develop a new strategy, create a unique plan, and negotiate the most competitive buy. A chance to put our skills to work in leading-edge ways – whether it’s helping to launch a new product, change perceptions, or drive sales. That’s what keeps our clients coming back, and keeps our competitors scratching their heads.
We begin by diving in. We immerse ourselves in our clients’ business – to understand what is at the core of their product or service, the nature of their success, and the reasons for any past challenges. We take the time to listen, probably more than most. We are innovative and driven, approaching every assignment with the same competitive spirit that mirrors the way our clients operate. Our mission is simple: to create engaging ways to maximize the impact of every media dollar entrusted to us, with the highest regard for the investment our clients are making.
BIG PICTURE THINKING, LASER-FOCUSED EXECUTION
Our clients work very hard for every dollar they earn, so every dollar spent on media should work hard for them. Our approach is straightforward – we don’t believe in spending big just to spend more than the competition.
We believe in a studied approach. It starts with understanding the marketing and communications goals of the brands we represent, and making sure our recommendations align with those initiatives. Our plans are extremely targeted and focused on tangible outcomes. We measure our success by the success of every single decision, negotiation and tactic that we execute on behalf of our clients.
DISCIPLINED, THOUGHTFUL AND STRATEGIC
Meticulous research is behind everything we do. We collect and analyze data – studying both the time-tested and the emerging media trends – to understand exactly how our targets consume and use media. We figure out the best way to capitalize on the information we uncover.
We guide clients through the maze of media and technology options to a streamlined, focused plan. Then, we execute wisely, leveraging our contacts and buying power, to ensure that the all-important message reaches the right audience for the most impactful and sustained impression.
Traditional media is still very viable.There are more ways than ever to consume television, radio and print. At Amedia, we strive to always look at the conventional with fresh eyes and continue to find the best outlets to meet client goals.
We are at the forefront of all digital and mobile trends and tactics. With so many exciting
platforms, we recognize the importance of integration – reaching targets at every possible touchpoint and mixing it up to stay relevant.
Using innovative social media strategies, we work to turn customers into advocates for the
brands and organizations we represent. The tactics we recommend inspire thinking that leads
to awareness, engagement and loyalty.
HERE, SERVICE IS ALWAYS TOP-OF-MIND
Our client relationships are the most important part of our business. Every client has a dedicated account team that is committed to clear, candid and constant communication. We keep our clients informed at every stage of every campaign, and we take pride in our uncompromising focus on accountability.
Our clients represent a diverse range of local and national accounts across industries that include automotive, retail, restaurant, government, healthcare, hospitality and professional services.